Archive for the ‘Sony Ericsson’ Category
Sony Ericsson’s Xperia Play ad: gross human thumbs stitched onto robots, drugged clubgoers, not much more we can say
Is this the creepiest ad ever produced to introduce a new video game console? That’s a high bar to pass — but is it the creepiest ad for a new smartphone? Perhaps. The minute-long spot for Sony Ericsson’s upcoming Xperia Play called “The Donor” appears to explain the backstory behind its last ad, relaying the tale of a young gentleman who was clubbing with friends, met an attractive woman, took her home, and woke up the next morning to discover that his thumbs were stone cold gone (notice the dirty, poorly-bandaged stumps on the table as he tells his tale of woe to a local law enforcement official). Cut to the next scene, where we’ve got our cute, lovable Android bot waddling around town… oh, and he’s got human thumbs crudely sewn onto his arms. Go ahead, recoil in horror, vomit in the trashcan next to your desk, then cue the inevitable increased desire in owning this phone. Follow the break for the video, if you dare.
Apparently in an effort to reduce confusion and settle the situation once and for all, Sony Ericsson’s Spanish outpost has taken to the wires today to clarify the pricing and availability situation of the Xperia Play there: €649 off contract and unlocked (which works out to roughly $907) on April 1st. That more or less lines up with what we’ve been hearing in other European locales, though in Spain, Vodafone will have a 15-day exclusive on the white model — other carriers will only have access to black at first, and none of the carriers have come clean with on-contract pricing details just yet. Clearly, $900 is an enormously tough sell, but a weak dollar never helps these situations — we’ll need to wait for word on the US retail picture before we’ve got the whole story.
Readers in the British Empire get ready for Sony Ericsson‘s biggest UK marketing campaign ever. That’s in the lead-up to the release of the Xperia Play, a phone that we’ve been hearing about for so long that we’d need some pretty shocking commercials to get us all excited again. You may feel differently, though, so mark your calendars for March 31st. That’s the end of the month and falls in nicely with the “late March” word we’d heard for elsewhere in the world, though that is awfully late. As to where you can buy it, it’s said that “all the mobile operators and retailers” will have it, so you shouldn’t have to wander too far. And, with six games pre-installed, you should even be reasonably well equipped to kill the rest of that Thursday.
Sony Ericsson was named a Windows Phone 7 partner a year ago, but — like another we could name — seemingly scrapped plans to produce a device and chose another OS instead. Or did it? Pictures of what looks to be a Sony Ericsson prototype running Windows Phone 7 recently surfaced at Lizhecomb, and it could be that SE’s looking to try again… but probably not. You see, rumor had it that Sony Ericsson did produce a prototype sliding WP7 handset — the Julie — much like the one above, and this one certainly looks a little prototypical compared to contemporary designs. What it may add up to is Sony Ericsson and ASUS in the same boat — two WP7 launch partners that failed to launch, but each with hardware to show for it.