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Archive for the ‘Webhosting’ Category

postheadericon Websites crucial to customer buying decision, retention, interaction

Websites crucial to customer buying decision, retention, interaction

Survey finds lack of web site can drive customers elsewhere

PHILADELPHIA, Mar 29, 2007; 1&1 Internet, Inc. (1&1), the
world’s largest Web-hosting company, today announced the results of it’s latest survey.

In an age when consumer loyalty can make or break a business, a recent survey found that securing and retaining customers can be as easy as providing a comprehensive Web site.

Commissioned by 1&1 Internet, Inc. (1&1), the world’s largest Web-hosting company, the survey of 520 U.S. households, revealed that a Web site improves interaction between consumers and businesses, and lack of a Web site could drive business away.

More than one-third of respondents (36 percent) agreed that lack of a web site would lead them to shop elsewhere or select an alternative business, while 28 percent agreed that they would have “doubts or reservations buying from a business without a Web site.” In addition, an overwhelming number of respondents (76 percent) felt it was easiest to contact a business via a phone number or e-mail address provided online.

“Web sites provide a link between consumers and their retail experiences,” said Andreas Gauger, Chairman, 1&1. “Providing an online service is essential to keep consumers happy and loyal.”

About 1&1 Internet Inc.:

1&1 Internet, Inc. is a subsidiary of United Internet, a profitable public company with a market cap of $4 billion. 1&1 was established in 1992 and hosts more than seven million domain names, while 38,000 servers run on the company’s state-of-the-art data centers. 1&1’s global community is more than 6 million customer contracts strong. The company’s U.S. headquarters is located in Chesterbrook, PA. For more information about 1&1, please visit the company’s Web site at or call 1-877-461-2631.

All other logos, company and product names may be trademarks or registered
trademarks of their respective owners.

Journalists: Access 1&1 press kit materials, logos, graphics, and current
and archived press releases in the 1&1 Press Room: